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Let us all agree on one thing first… If you know the app and have used it, you most likely spent hours on it without even having a sense of how much time has passed. That is the magic of TikTok and what makes it one of the most popular apps in 2022.

TikTok, compared to Instagram, Facebook, YouTube, Snapchat and the other social apps, has an algorithm which is easy to understand, and the users have gotten the grasp of it. Usually what happens is, depending on the videos you like, you are going to get more of the sort.

We have people who are making a career out of TikTok, and some using it to pay the bills. As they are becoming more and more successful on the app, some businesses have also tapped in to increase their audience reach and engagement, while others are doing it for their clients.

All it takes is a short-video of less than 1 minute and if used correctly in terms of context and relevance, the results are outstanding. You will not believe how easy it is to go viral on the app compared to all the others. Remember, use the right hashtags, keep up with what’s trending and most importantly, “Funny” and “Relatable” is key if you want to create content.

TikTok is mostly geared towards the younger audience of 14-24 years. You might think that this is a bump for your marketing plans, but it actually isn’t. As long as you keep your content fun, relatable and cool, you will gain the desired amount of audience that you want.

In the 1st quarter of 2022, TikTok had over 1.4 billion users and is predicted to have 1.8 billion by the end of the year. This means that the video-sharing platform is growing at a really fast rate and becoming more popular day by day. As a marketer, you should start considering it if you haven’t already. With that said, don’t be afraid to dive in to the app. There is nothing to lose, try it out!

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