THE BRIEF
● Increase consumption of Weetabix Classic
● Make the brand relevant to the 18-24 age bracket.
● Optimize Influencer marketing & engagement
OUR CREATIVE SOLUTION
● #1000Ways campaign running primarily on Instagram to reach the 18-24s.
● Weetabuddy campaign to reach kids and teenagers
RESULTS
● Active participation by 18-24s who submitted unique Weetabuddy recipes on a daily basis.
● Increased uptake and product consideration in-store following the brand awareness and activation on digital.
● Changed consumer behaviour by creating awareness that because of the many ways to consume the product, then it should not just be limited to breakfast servings.
RESULTS
● Strategic influencer partnerships
● Content creation and marketing Media buying
