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We are at the finish line of 2022 and if you haven’t started thinking about your 2023 and future digital marketing plans, it is still not too late.

Businesses are already looking for the latest trends to incorporate into their plans to get efficient results and maximize their profits.

Let’s have a look at some of the trending topics in the digital world that can help grow your business and find a good success rate along the way.

  1. Metaverse

If you are well-versed (Versed… Metaverse… haha, get it?) in the digital world you must have already heard about the metaverse unless you live under a rock. Big brands like Nike, Starbucks, Adidas and others have already announced their metaverse experiences. Here is an example of what Nike is doing Link

The excitement for the metaverse is real however, businesses do not have practical use cases or seen some ROI just yet. The best thing to do now is experiment and look at where you can set foot to explore the various benefits that come with it. You can check out the benefits of Metaverse using this Link

  1. Push Notifications

Push notifications strategy has been emerging and is now a hot trending topic. There are two things driving the success of Push notifications.

First, the email marketing landscape has become so saturated that it’s only getting more difficult to connect with your audience through that channel.

Second, Most of the people use their mobile phones for all types of online activity.

It makes sense that big brands like Sephora, Netflix, and eBay are turning to push notifications as a more effective way to capture customer attention. If used correctly, push notifications can increase conversions and overall engagement.

  1. TikTok and Reels

The short video platforms are a game-changer. They have taken over social media and the attention of the consumer. Tiktok now has over 1 billion users in 2022, while Instagram Reels has over 2 billion people interacting monthly.  It is projected that Instagram Reels will have 2.5 billion monthly active users by 2023.

It only makes sense to explore and stay in the zone where the consumers are.

TikTok and Reels are still evolving and now making their way into social media management tools and schedulers, so it will become easier for businesses to plan and post content next year.

If you want to look at what’s best for your business, go and check out  

  1. Influencer marketing

This is another interesting topic that most brands are using and continue to leverage to increase their reach and awareness as well as engagement.

Influencer marketing has been on the rise for a while now. Statistics show that 93% of marketers have used influencer marketing, and we see this trend getting even higher as influencers build up larger audiences. Try and do your research, like looking at how competitors are using this direction for their campaigns to grow their platforms and overall results.

  1. User generated content

UGC content has been there for a while now, and it continues to work well with brands like Starbucks, Coca Cola, Doritos, Apple and Amazon. It can help build trust with your audience, and it is used across all stages of the buyer’s journey to help influence engagement and increase conversions.

To get the most out of UGC, you’ll need to be proactive with your community management on social media, asking for reviews, and planning for opportunities to create content with customers when you meet them.

  1. LinkedIn for B2B advertising

LinkedIn has been there for a while now and has about 875 million active users worldwide currently and 2.9 million in Kenya. It is expected to account for 25% of B2B marketing in 2 years. There is a growing opportunity for businesses to use the platform for growth. Yet very few businesses take advantage of this.

Build LinkedIn into your plans strategically. Optimize your content. Grow your audience and look for new features and opportunities to bring success to your businesses and campaigns.

Stay up to date with the trends! Make sure you are well informed and prepared to have kick-ass campaigns that will help you grow your business and generate some good ROIs.


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