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Weetabix BCC Campaign

Client: Weetabix EA
Execution: Digital
Big Idea: #1000Ways

CASE STUDY

THE BRIEF

  • Increase consumption of Weetabix Classic
  • Make the brand relevant to the 18-24 age bracket.
  • Optimize Influencer marketing & engagement

OUR CREATIVE SOLUTION

  • #1000Ways campaign running primarily on Instagram to reach the 18-24s.
  • Weetabuddy campaign to reach kids and teenagers

TACTICS

  • Strategic influencer partnerships
  • Content creation and marketing
  • Media Buying

RESULTS

  • Active participation by 18-24s who submitted unique Weetabuddy recipes on a daily basis.
  • Increased uptake and product consideration in-store following the brand awareness and activation on digital.
  • Changed consumer behaviour by creating awareness that because of the many ways to consume the product, then it should not just be limited to breakfast servings.

Celebrating Creativity
and Driving Impact!

Nairobi

No 4 Town House,
Korosho Road,
Valley Arcade
+254 702245534
info@darajaplus.com

Kampala

Ministers Village,
Plot 34,
Queen Maxima Road, Off Matyr’s way.
+256 772959946
info@darajaplus.com

Lusaka

Plot 229,
Mbeki Road.
+260 72 7175469
info@darajaplus.com

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