CASE STUDY THE BRIEF Drive awareness and trial of Maybelline productsImprove the visibility of the brand through POSM and brand colour coordinationsSell Homecare products (Sunlight/Omo) at discounted prices. RESULTS A total of 67 merchandisers were deployed across outlets in Nairobi and outskirts.Heightened brand visibility across major outlets like Carrefour and NaivasA spike in visibility and product purchase across outlets