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Sunlight OMO Merchandise

Client: Unilever
Execution: Merchandising
Big Idea: Shelving

CASE STUDY

THE BRIEF

  • Drive awareness and trial of Maybelline products
  • Improve the visibility of the brand through POSM and brand colour coordinations
  • Sell Homecare products (Sunlight/Omo) at discounted prices.

RESULTS

  • A total of 67 merchandisers were deployed across outlets in Nairobi and outskirts.
  • Heightened brand visibility across major outlets like Carrefour and Naivas
  • A spike in visibility and product purchase across outlets

Celebrating Creativity
and Driving Impact!

Nairobi

No 4 Town House,
Korosho Road,
Valley Arcade
+254 702245534
info@darajaplus.com

Kampala

Ministers Village,
Plot 34,
Queen Maxima Road, Off Matyr’s way.
+256 772959946
info@darajaplus.com

Lusaka

Plot 229,
Mbeki Road.
+260 72 7175469
info@darajaplus.com

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