CASE STUDY OUR CREATIVE SOLUTION Target kenyan business women to develop their business into sustainable, profitable venturesRealising brand USP of More Than You Expect, going out of their way to promote women – breaking the unidimensional stereotypeFinancial training RESULTS Over 170 businesses advertised on social, OOH and RadioBrand gained penetration of 300 bps to 85%Became pioneers as other brands followed suit