CASE STUDY

THE BRIEF

• Drive consumers to celebrate the women in their life who are women of more. This will drive UGC and engagement on the content.

THE OBJECTIVE

• In MT Sunlight will create an overall feeling of optimism, warmth to uplifting the mood of the shoppers and Kenya.

• In Digital, we will push for sales and create awareness of the product and counter competition

THE SOLUTION

• The Sunny Side is our bright corner of the retail world where price, product benefits like fragrance come to life in a way that differentiates us from everybody else in an already crowded space

RESULTS

• Total sales of 60M against a target of 45M.
• A total reach of 3.6million people were reached via our Digital spaces.