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Sunlight Kenya
Financial Literacy

Client: Unilever
Execution: BTL, OOH, Digital
Big Idea: Women of More

CASE STUDY

THE PROBLEM

  • A strata of women in business were left out – how do we bridge the gap?

OUR CREATIVE SOLUTION

  • Roots up activations, engage women in chamas. Empower them on financial skills to encourage savings, investment to grow their businesses.

RESULTS

  • 11 days of Activation.
  • Empowered 22,035, 100% Achievement

Celebrating Creativity
and Driving Impact!

Nairobi

No 4 Town House,
Korosho Road,
Valley Arcade
+254 702245534
info@darajaplus.com

Kampala

Ministers Village,
Plot 34,
Queen Maxima Road, Off Matyr’s way.
+256 772959946
info@darajaplus.com

Lusaka

Plot 229,
Mbeki Road.
+260 72 7175469
info@darajaplus.com

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