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Royco Nairobi Festival

Client: Unilever
Execution: BTL
Big Idea: Royco Festive

CASE STUDY

THE BRIEF

  • Take part in the Nairobi Festival
  • Sample 14,000 customers – Both Royco users & Non-users

OUR CREATIVE SOLUTION

  • #Jiskumenaroyco
  • Nutrition talk & regional connect

TACTICS

  • Wet Sampling
  • Sales

RESULTS

  • Total customers sampled – 15,980, 114% achievement
  • 2 Days sales, 27.83 cases of Royco Mchuzi & cube – 87% achievement

Celebrating Creativity
and Driving Impact!

Nairobi

No 4 Town House,
Korosho Road,
Valley Arcade
+254 702245534
info@darajaplus.com

Kampala

Ministers Village,
Plot 34,
Queen Maxima Road, Off Matyr’s way.
+256 772959946
info@darajaplus.com

Lusaka

Plot 229,
Mbeki Road.
+260 72 7175469
info@darajaplus.com

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