CASE STUDY THE BRIEF In-store – MT OUR CREATIVE SOLUTION #Jiskumenaroyco TACTICS Change perception from Royco cubes being for Sukuma wiki only to Royco is used in all foods.Drive Trial through sampling Royco cubes and Mchuzi mix sachets envelope to consumers who buy groceries,cereals or meat . RESULTS Total customers sampled – 36,910 free gift envelope consisting of Mchuzi Mix and 2 cubesTotal sales 160,339 pouches sold during 16 days of activation