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Royco Kenya MT

Client: Unilever
Execution: BTL
Big Idea: Jiskume Na Royco

CASE STUDY

THE BRIEF

  • In-store – MT

OUR CREATIVE SOLUTION

  • #Jiskumenaroyco

TACTICS

  • Change perception from Royco cubes being for Sukuma wiki only to Royco is used in all foods.
  • Drive Trial through sampling Royco cubes and Mchuzi mix sachets envelope to consumers who buy groceries,cereals or meat .

RESULTS

  • Total customers sampled – 36,910 free gift envelope consisting of Mchuzi Mix and 2 cubes
  • Total sales 160,339 pouches sold during 16 days of activation

Celebrating Creativity
and Driving Impact!

Nairobi

No 4 Town House,
Korosho Road,
Valley Arcade
+254 702245534
info@darajaplus.com

Kampala

Ministers Village,
Plot 34,
Queen Maxima Road, Off Matyr’s way.
+256 772959946
info@darajaplus.com

Lusaka

Plot 229,
Mbeki Road.
+260 72 7175469
info@darajaplus.com

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