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Royco GT Kenya

Client: Unilever
Execution: BTL
Big Idea: Jiskume Na Royco

CASE STUDY

THE BRIEF

  • Wholesale Activations – GT

OUR CREATIVE SOLUTION

  • #Jiskumenaroyco

TACTICS

  • Change perception from Royco cubes being for Sukuma wiki only to Royco is used in all foods.
  • Drive Trial through offers.

RESULTS

  • Total Sales – 178,280 Pouches against a target of  39626   relating to 450% during 10 days of activation across 150 door

Celebrating Creativity
and Driving Impact!

Nairobi

No 4 Town House,
Korosho Road,
Valley Arcade
+254 702245534
info@darajaplus.com

Kampala

Ministers Village,
Plot 34,
Queen Maxima Road, Off Matyr’s way.
+256 772959946
info@darajaplus.com

Lusaka

Plot 229,
Mbeki Road.
+260 72 7175469
info@darajaplus.com

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