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OMO chOMOa

Client: Unilever
Execution: BTL, OOH, Digital
Big Idea: chOMOa

CASE STUDY

THE BRIEF

  • Revive the brand’s activity online.
  • Develop a creative campaign to address OMO’s new formulation

OUR CREATIVE SOLUTION

  • #chOMOa campaign to educate consumers on the new product formulation, showing that OMO ina chOMOa tough stains but cares for your hands.

RESULTS

  • Increased top of mind awareness and education for lapsed users
  • +86% cumulative reach growth.
  • +1249% cumulative brand engagements.

Celebrating Creativity
and Driving Impact!

Nairobi

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Valley Arcade
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Kampala

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Lusaka

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Mbeki Road.
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