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Lato Milk Merchandising

Client: Lato
Execution: Merchandising
Big Idea: Shelving



  • To mould, motivate and grow a winning merchandising team for LATO Milk in Key Accounts
  • To fashion a winning monitoring and evaluation structure for the set Merchandising team, DarajaPlus Ltd, and the wider LATO Milk team
  • To Create Awareness on LATO Milk presence in Kenya, Grow Visibility and thus Grow Sales Volumes obtained from the MT channel
  • To Manage relationships at store level – Line Manager


  • Best in Class Team Training – Understanding what ‘The Year of Possible’ means
  • Daily merchandising updates
  • Daily supervisory ‘flash’ tests
  • Weekly, Insightful Reports
  • Monthly performance appraisals
  • Quarterly Team Building Activities


  • A total of 48 stores were activated in a period of 4 months
  • There was an increase in sales from 12% to 56% across stores.
  • Heightened visibility in MT.
  • There was an increase in orders received from stores.

Celebrating Creativity
and Driving Impact!


No 4 Town House,
Korosho Road,
Valley Arcade
+254 702245534


Ministers Village,
Plot 34,
Queen Maxima Road, Off Matyr’s way.
+256 772959946


Plot 229,
Mbeki Road.
+260 72 7175469

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