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Knorr / Royco Pasaka Cook-Off

Client: Unilever
Execution: Production, Digital
Big Idea: Pasaka Cook Off

CASE STUDY

THE BRIEF

  • Revive the brand’s activity online.
  • Develop a disruptive campaign to push trial and awareness

OUR CREATIVE SOLUTION

  • Pasaka Cook-off
  • Users were tasked to pick a side, team Knorr (Wahu/Nameless) or team Royco (Chef Ali)

RESULTS

  • User participation and excitement growing around the brand
  • 207,144 views and 1,071 comments in 3 days
  • 3,507,970 users reached with 430,903 engagements in 3 weeks

Celebrating Creativity
and Driving Impact!

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