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Harpic Sanitation Programs

Client: Reckitt Benckiser
Execution: BTL
Big Idea: World Toilet Day

CASE STUDY

THE BRIEF

  • Win back Harpic market share and position as the number one toilet cleaner

TACTICS

  • Aggressive and continuous D2D activity
  • Educating consumers on how to use Harpic through live Demos
  • Sell on the spot

RESULTS

  • 6 years of activity
  • 60 Brand Ambassadors within Nairobi and outskirts
  • Total Household engaged – 964,000
  • Conversion rate (immediate sell-ins) – 395,240

Celebrating Creativity
and Driving Impact!

Nairobi

No 4 Town House,
Korosho Road,
Valley Arcade
+254 702245534
info@darajaplus.com

Kampala

Ministers Village,
Plot 34,
Queen Maxima Road, Off Matyr’s way.
+256 772959946
info@darajaplus.com

Lusaka

Plot 229,
Mbeki Road.
+260 72 7175469
info@darajaplus.com

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