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Dettol Hygiene - Program

Client: Reckitt Benckiser
Execution: BTL
Big Idea: Hygiene

CASE STUDY

THE BRIEF

  • Encourage hand washing culture to keep communities and families safe

TACTICS

  • School activation
  • Hospital activations
  • Hotspot activation – markets/ bus parks etc

RESULTS

  • Employed teachers (25), nurses (20), Brand ambassadors (20)
  • Educated over 1M mothers and 600K+ kids
  •  

Celebrating Creativity
and Driving Impact!

Nairobi

No 4 Town House,
Korosho Road,
Valley Arcade
+254 702245534
info@darajaplus.com

Kampala

Ministers Village,
Plot 34,
Queen Maxima Road, Off Matyr’s way.
+256 772959946
info@darajaplus.com

Lusaka

Plot 229,
Mbeki Road.
+260 72 7175469
info@darajaplus.com

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