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Dairyland
Freeze the Moment

Client: Glacier Products Ltd
Execution: BTL, Digital
Big Idea: Freeze the Moment

CASE STUDY

THE BRIEF

  • Mall/In Store Activation
  • Come up with a big Idea for the Festive Season

OUR CREATIVE SOLUTION

  • #Freezethemoment

TACTICS

  • Digital Campaign
  • Wet Sampling
  • Product awareness
  • Sales

RESULTS

  • 3 Months Activation
    • 153 in-store activation
    • 9 Malls in Nairobi, Mombasa & Nanyuki
  • Sales 17,84090% achievement
  • Customers sampled 44,500116% achievement

Celebrating Creativity
and Driving Impact!

Nairobi

No 4 Town House,
Korosho Road,
Valley Arcade
+254 702245534
info@darajaplus.com

Kampala

Ministers Village,
Plot 34,
Queen Maxima Road, Off Matyr’s way.
+256 772959946
info@darajaplus.com

Lusaka

Plot 229,
Mbeki Road.
+260 72 7175469
info@darajaplus.com

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