Reckit Benkister (Dettol)
February 13, 2020

WHAT WE DID

THE BRIEF

Change perception that Weetabix is for the rich. To Inform and educate mothers on health and nutritional attributes of Weetabix. Increase visibility and sales.

OUR CREATIVE SOLUTION


Inducing behavior changes through moms - offering Weetabix as the nutritional building blocks for the family.

THE RESULT


Reached 200,000 mothers 6 months + 20% growth in revenue.

OUR CREATIVE SOLUTION


Developed a fun and engaging skit with popular local actors.
Targeting private and public schools that run local education curriculum and are registered by the Ministry of Education.