Dettol, Jik.
February 13, 2020
Reckit Benkister (Dettol)
February 13, 2020

WHAT WE DID

THE BRIEF

Launch the new Britania Potato Crisps in a unique and memorable manner to their growing Youth Market
Infuse a Valentines theme to the entire event
Sample and sell out product

OUR CREATIVE SOLUTION


Host the Target at an unconventional launch event at the World Premiere of Black Panther at Garden City, themed, ‘Welcome to Wakanda’
Drive attendance through a digital to increase reach
Replace popcorn with the new potato crisps at the movies
Use that avenue to sell other Britania brands as well, stocking product at concession stands

RESULTS


Movie hall was filled to capacity with 235 visitors 95% of the visitors were youth.
Over 15,000 KES worth of product sales against a target of KES 10,000
To be an annual event every valentines – Britania Valentines Special.
Over 1M impressions on Instagram following the ‘Black Panther Challenge’
Sampling mechanic adopted to digital