VALON
February 13, 2020
Weetabix EA
February 13, 2020

WHAT WE DID

THE BRIEF

Establish Dettol as the Gold Standard in germ kill.

  • Drive penetration
  • Increase germ relevance and in-home usage through hygiene education.

OUR CREATIVE SOLUTION


  • Targeting Mums who brought babies to the MCH and those who have delivered at the maternity.
  • Both Public + Private hospital across the country registered by the Ministry Of Health and Public health officer. Conducted by certified nurses

RESULTS


  • A 20% increase in sales annually (Source Client Sales reports) which strengthened Brand equity
  • Reach to date: 970,000 mothers

SECOND BRIEF


Make hand washing a priority while driving penetration and increase recruitment rate by reaching out to non-users and influencers.

OUR CREATIVE SOLUTION


Developed a fun and engaging skit with popular local actors.
Targeting private and public schools that run local education curriculum and are registered by the Ministry of Education.

RESULTS


  • Contributed to the growth of DETTOL TOM by 78% (Source: Ipsos)
  • Reach:1,840,000 students over 4 years