Dettol
February 13, 2020

WHAT WE DID

THE BRIEF

  • Execute a D2D campaign for Harpic
  • To Educate, Demonstrate and Sale to Target audience the number one toilet cleaner

OUR CREATIVE SOLUTION


  • Recruited a sales force of 50 Experienced Bas
  • Generated a route plan with a pool of areas densely populated with the TA

RESULTS


PHASE 1: Recorded total house knocks of 21,848 with 15,428 successful knocks. A cumulative sale to 9,428 households