Harpic
February 13, 2020
Dettol, Jik.
February 13, 2020

WHAT WE DID

THE BRIEF

  • Run a Mini Supermarket Promotion to Boost sales for all Dettol variantsl
  • To Educate, Engage and Activate Target audience on Dettol and Jik variants

OUR CREATIVE SOLUTION


Recruited highly qualified team of ISPs with relevant instore experience to run the promotion in 40 stores across the country

RESULTS


PHASE 1: Recorded cumulative sales increase of 20% in 15 days