Dettol
February 13, 2020
VALON
February 13, 2020

WHAT WE DID

THE BRIEF

  • Run a Wholesale Promotion to Boost sales for the Dettol 90g and 175g; Jik 250ml and 750ml
  • To Educate, Engage and Activate Target audience on Dettol and Jik variants

OUR CREATIVE SOLUTION


Recruited highly qualified team of ISPs with relevant GT experience to run the promotion in 43 stores across the country.

RESULTS


PHASE 1: Recorded cumulative sales increase of 15% in 26 days
PHASE 2: Recorded cumulative sales increase of 21% in 35 days