• WEETABIX HOSPITALS - Health & nutrition

    THE BRIEF

    Change perception that Weetabix is for the rich. Inform and educate mothers on health and nutritional attributes of Weetabix.

    THE SOLUTION

    Inducing behavior change through Moms - offering Weetabix as the nutritional building blocks for the family.

    RESULTS

    150,892 Mothers sampled
    16 hospitals in 5 regions

    WEETABIX SCHOOLS - Health & nutrition

    THE BRIEF

    To bring in the fun moments into the brand. To recruit and retrain new users

    THE SOLUTION

    Executed the ‘Make A Weetabuddy’ School Program to introduce fun, creative and exciting ways to enjoy Weetabix.

    RESULTS

    100,680 students reached,
    1,114 Weetabuddy creations
    80% packs collected from schools
  • DETTOL HOSPITALS - Health & sanitation

    THE BRIEF

    Establish Dettol as the Gold Standard in germ kill. Drive penetration Increase germ relevance and in-home usage through hygiene education.

    THE SOLUTION

    Targeting Mums who brought babies to the MCH and those who have delivered at the maternity in both public and private hospital across the country. Conducted by certified nurses.

    RESULTS

    20% increase in sales annually.
    177,326 reach

    DETTOL SCHOOLS - Health & sanitation

    THE BRIEF

    Change the perception of hand washing to make it a priority during the recommended critical times

    THE SOLUTION

    • Edutainment Games-Limbo
    • Hand washing
    • Hygiene script and play
    • Sampling of soap and booklets

    RESULTS

    2, 269, 379 children reached
  • L’OREAL EA- MIXA - Skincare

    THE BRIEF

    Develop an exciting yet educative way to recruit Mixa users who have sensitive skin issues

    THE SOLUTION

    Reach out to hospitals and dermatologists to educate them on Mixa benefits

    RESULTS

    28,901 people reached
    28 hospitals activated
    16% consideration increase in the first 2 months
    76% consideration increase in the last 2 months

    VALON ROADSHOWS

    THE BRIEF

    Increase Visibility Create awareness and demand Educate and Recruit new users

    THE SOLUTION

    Product sampling roadshows

    RESULTS

    19,530 customers engaged directly
    118,800 engaged by the MC
    16,767 customers sampled by BA’s
    2,283 customers sampled by the MC
    1,804 pieces of Valon lotion sampled
  • TCB NATURALS

    THE BRIEF

    Re-establish TCB hair products with a new refreshing look as the best quality in the market

    THE SOLUTION

    In- Store sales Promotions

    Reward customers with a neutralizing shampoo after a TCB relaxer purchase

    RESULTS

    100 activations in cosmetic and general stores country wide including Bestly stores.
    7.8 million sold in 5 days country wide.

    DARLING HAIR ACTIVATIONS

    THE BRIEF

    Re- establish Darling hair as the best quality in the market.
    Promote Darling Sales.
    Become the sought after beauty product.

    THE SOLUTION

    In- Store Promotion ( Bestly Stores)

    RESULTS

    Activations were carried out in 22 Bestly stores country wide
  • LATO SCHOOLS - Health and nutrition

    THE BRIEF

    Create and execute an unforgettable product and brand engagement experience that will ensure top of mind awareness among the kids and revive milk drinking culture in children

    THE SOLUTION

    Latoto Breaks

    Encourage kids to join Latoto kids club

    RESULTS

    120 schools activated
    100,000 students reached
    30% signed up to Latoto kids club

    LATO MILK - General trade

    THE BRIEF

    Drive Awareness of the new product

    Create demand of the product

    Drive Order placements and increase in sales.

    THE SOLUTION

    Grow the GT space on the new product and increase uptake of the product

    RESULTS

    24,841 shops were visited
    7,000 order stickers branded
    45% of the shops stocked Lato
  • LATO MILK - Merchandising

    THE BRIEF

    Create awareness

    Manage relationships at store level - Line Manager

    THE SOLUTION

    Best in Class Team Training - Understanding what ‘The Year of Possible’ means

    RESULTS

    Increased facings.
    Clean displays.
    No. of Increased orders
    received from stores

    UNILEVER - OMO Ferry Activation

    THE BRIEF

    Sample OMO to consumers

    Conduct Competitor Analysis

    THE SOLUTION

    Education- through MC drives and rewards

    Spot Data Collection

    RESULTS

    50,346 individuals sampled

    288 individuals shared feedback
  • OMO - Instore experiences

    THE BRIEF

    Push sales of the Omo extra fresh and Omo auto for washing machine

    Maintain the display of the laundry baskets

    THE SOLUTION

    OMO is tough on stains, gentle on hands Deployed 1 BA to Carrefour Two rivers

    Buy OMO and get a free laundry basket

    RESULTS

    124 pieces of 3kg sold

    340 customers engaged

    SUNLIGHT - Deals day

    THE BRIEF

    Promote the various Sunlight promotions carried out on deals day instore

    THE SOLUTION

    Setup a team of BAs and supervisors regionally to manage the instore promotions pushing Sunlight products

    RESULTS

    80% convertion
  • AIRWICK Health & sanitation

    THE BRIEF

    Create Awareness of the new Air wick stick ups and increase sales and visibility

    THE SOLUTION

    It just makes scents

    70 ISPs deployed for sampling

    RESULTS

    Ksh 10,764,308 in sales

    KNORR

    THE BRIEF

    Recruit and convert millennials

    THE SOLUTION

    Inspire with meal ideas (through recipe booklets)

    RESULTS

    60 people engaged daily
    4,361 Knorr Beef cubes sold
    3,319 Knorr Beef chilli cubes sold
    220% sales achievement
  • DETTOL & JIK - Instore experiences

    THE BRIEF

    Run a Wholesale promotion to boost sales for the Dettol and Jik while educating, engaging and activating consumers

    THE SOLUTION

    Recruited highly qualified team of ISPs with relevant GT experience to run the promotion in 43 stores across the country.

    RESULTS

    15% sales in 26 days during Phase One

    21% sales in 35 days during Phase Two

    BRIGHT SOLUTIONS

    THE BRIEF

    Create awareness and demand of the SunBell Smart Solar lamp and Smartphone charger

    THE SOLUTION

    Deployed 2 brand ambassadors at to drive enquiries

    RESULTS

    203 enquires with
    108 contacts registered for follow-u sales
  • HARPIC - Door to door

    THE BRIEF

    Execute a door to dor campaign for Harpic that educates and demonstrate the benfits of Harpic to consumers

    THE SOLUTION

    TRecruited a sales force of 50 experienced brand ambassadors
    Generated a route plan with a pool of areas densely populated with the TA

    RESULTS

    21,848 house visits
    15,428 successful visits
    9,428 product sales

    OMO - Door to door

    THE BRIEF

    Educate that OMO laundry powder that is gentle on hands and drive consumer trial of OMO Extra fresh through purchase and sampling of at least 8,400 per week

    THE SOLUTION

    We recruited a sales force of 40 experienced brand ambassadors and enerated a route plan of areas of high population density

    RESULTS

    11,302 pieces sold
  • TAXIFY AT ONE

    THE BRIEF

    Host a fun event celebrating the first year of Taxify business in the country

    Invite Taxify staff, Taxify influencers and key drivers for the same

    THE SOLUTION

    An intimate, fun cocktail party that creates memories with colleagues and friends using a unique ‘Magic Mirror’

    RESULTS

    Full event attendance (40 pax)

    KENYA TOURISM BOARD

    THE BRIEF

    Promote brand #TembeaKenya to boost local tourism

    THE SOLUTION

    County activations with local tourist partners e.g. county officials, KWS and hotels

    RESULTS

    35% increase in local tourism bed capacity
  • BRITANIA - Black Panther Kenya

    THE BRIEF

    Launch the new Britania Potato Crisps in a unique and memorable manner infused with a Valentine’s Day theme

    THE SOLUTION

    Host consumers at an unconventional launch event at the World Premiere of Black Panther at Garden City, themed, ‘Welcome to Wakanda’ Drive

    RESULTS

    235 visitors attended
    Ksh. 15,000 in sales
    1,000,000+ Instagram impressions

    HUGO BOSS - Promoting brands

    THE BRIEF

    Launch Boss Bottled Intense in Kenyan market and encourage trial to drive purchase

    THE SOLUTION

    We launched in Junction mall. BA’s spray - sampled customers with the new brand.

    RESULTS

    75 bottles sold in 2 days against a target of 40
  • WEETABIX DIGITAL

    THE OBJECTIVE

    Change perception that Weetabix is a kids’ brand

    Increase consumption/consideration amon the 18 - 24 year olds

    THE STRATEGY

    2019 - 1,000 Ways campaign
    2019 - Face of Weetabix campaign
    2020 - Onja Kamoja campaign
    2020 - Bix B Days campaign
    2020 - Weetabuddy championships campaign

    THE TACTICS

    Strategic partnerships with influencers
    Media buying
    Content curation and marketing
    UGC marketing

    MEASUREMENT

    Reach
    Engagements
    Change in fans / followers
    Weetabuddy submissions
    Bix B Days entries

    RESULTS

    18,721,722
    unique audience reach
  • HARPIC DIGITAL

    THE OBJECTIVE

    Revive the brand’s activity online Create engagement and mass awareness
    Amplify sales
    A CSR proposal

    THE STRATEGY

    PIC A Struggle campaign

    THE TACTICS

    Showcase how Harpic is playing its part in solving challenges

    MEASUREMENT

    Engagements
    Online purchases
    Reach
    Change in fans
  • FARAJA TEA

    THE BRIEF

    Create awareness around the brand and its variants, position tea as an every moment and occasion beverage andengage with the tea drinking audience while converting non- tea drinkers

    THE SOLUTION

    Every sip is a story and Faraja wants to be part of the story

    RESULTS

    Engagement
    Reach
    Change in fans

    FIVE SENSES

    THE BRIEF

    Develop branding solutions for a new, Afro-French fusion restaurant

    THE SOLUTION

    We developed the logo and the brand book for the restaurant.

    RESULTS

    Having delivered the logo and brand manual within the agreed timeline the new restaurant is on track to open operations
  • ENKANG

    THE BRIEF

    Create awareness about a new affordabale housing development along Ngong Road, Nairobi to to attract many middle-class income earners who are yearning for homes that are close to the city

    THE SOLUTION

    We developed a brand name and identity for this project.
    Followed by comprehensive communication encompassing creative, media, PR & experiential

    RESULTS

    70% units sold

    WEETABIX

    THE BRIEF

    Develop a creative for a new campaign focusing on increasing penetration of the 18g pack

    THE SOLUTION

    Onja Kamoja - Keeps You Going campaign message

    RESULTS

    Successful roll-out in general trade, modern trade and hospitals
  • DETTOL - Clean schools

    THE BRIEF

    To re-energize the existing School program with a fun and fresh approach

    THE SOLUTION

    National Dettol Clean
    Schools Competition

    RESULTS

    High engagement in Dettol schools programs impacting communities around the schools

    HARPIC - Pic a struggle

    THE BRIEF

    In anticipation for World Toilet Day, Daraja took the initiative to run a mini campaign to demonstrate despite poverty, there is an equalizer, the toilet

    THE SOLUTION

    Pic a Struggle

    RESULTS

    Succesful use in on ground activities including roadshows and general listing in trade
  • chOMOa - Madoa Sugu

    THE OBJECTIVE

    Develop a campaign message that supports OMO’s ability to be gentle on hands yet tough on stains

    THE STRATEGY

    chOMOa Madoa Sugu,
    Tunza Mikono

    THE TACTICS

    Successful roll-out in all general trade activations and door to door sampling
Work in progress
Work in progress
Work in progress
Work in progress